Swedish Hasbeens: Spring 2012 Collection

Recently I came across these photos from the Spring Collection Photo shoot and I just love  everything about it!! Their shoes, the poses, the cute little shorts and tops, also I love their motto...

"A Hasbeen is not perfect like in a fashion magazine, does not care for being over-trendy. A Hasbeen dress(es) the way they feel or want. A Hasbeen is inspired by other Hasbeens through-out the ages. From the joy and the unafraid creativity of all Hasbeens like in the 1970’s. When a whole generation were liberated from boring clothes and nature and equality became more important than bureaucrats in polyester suits fighting over oil (or was that the 2000’s…). Anyway they were brave, individual and strong and they dressed like it. They made us all realize that we are not anonymous and typecast consumers but instead should refuse to be categorized and branded." - Swedish Hasbeens

 I love. Don't you? :)

xo, Emmy